The mission of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is to foster the competitiveness of Brazilian companies by promoting their internationalization and the attraction of foreign direct investment (FDI) into Brazil.
Apex-Brasil currently supports about 13,000 companies from 83 sectors of the Brazilian economy, which export to more than 200 markets. In partnership with sector associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs and customized tours to foreign buyers and opinion-makers introducing them to the Brazilian productive structure. Apex-Brasil also releases business and competitive intelligence studies which play a critical role in the decision of Brazilian companies to enter the international market.
Besides its headquarters in Brasilia, Apex-Brasil has Desks in Brazilian states and Business Support Centers (BSCs) around the world. These BSCs serve as platforms to assist Brazilian companies in expanding their businesses to global markets, to explore new business opportunities, to increase Brazil’s market share in key global markets, and to serve as a benchmark for foreign investment attraction.
BSCs are strategically located in Asia (Beijing – China), Middle East (Dubai – United Arab Emirates), North America (Miami and San Francisco – USA), Central America and the Caribbean (Havana – Cuba), Western Europe (Brussels – Belgium), Eastern Europe (Moscow – Russia) and Africa (Luanda – Angola). Next to the Brussels BSC is the Brazilian Business Affairs (BBA), an Apex-Brasil office established to monitor trends and decisions of the European Union that may affect Brazilian exports.
Apex-Brasil plays a leading role in attracting foreign direct investment (FDI) into Brazil, working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. The aim is to attract productive capital from foreign companies that may introduce technological innovations and new business management models into Brazil and to strengthen supply chains.
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